Real businesses | Real People
These case studies are real businesses with real people behind them. These business owners who are Applied Marks clients, you are about to read about have been kind enough to share their stories, so that other business owners, like you, can benefit from their insights as to why they had gone to the trouble and expense of trade mark registration in Australia.
People starting businesses do not understand why they need trade mark registration. We hope that these stories will help entrepreneurs understand the importance of trade mark registration at the beginning of their business venture.
It’s a fact, without a trade mark registration, a business does not own the legal right to use that brand name in the marketplace. It’s the trade mark registration that provides brand protection.
Other types of registrations such as company name, trading name, and domain name do not grant ownership rights over the brand name. In disputes concerning a brand name, the owner of the trademark typically holds legal precedence over the party lacking trademark ownership. Trade mark registration provides brand protection.