Privacy - Trademark, Domain Name and Social Media Protection for Brands - /\\\ Applied Marks

Applied Marks Pty Ltd ("Applied Marks", "We", "Us" or "Our") respects your ("You", "Your") privacy and is committed to the protection of it.

This privacy policy explains why and when we collect your personal information, and what use we make of that information.  The policy also explains how and why your information may be disclosed to third parties, and the security measures used by Us to help protect your personal information.

Why and when We collect your information

Personal information You give us

We collect the personal information you provide to us in order to provide the Services you have requested. 

We may collect that personal information online, by email, post, facsimile, face-to-face, over the telephone or through our resellers.  In most cases, the personal information We collect is limited to that information necessary either to provide the Services to you (such as the applicant name and address details required to process and file your trade mark application), to invoice you in relation to the Services or to contact you in relation to Our Services generally.  Such information usually includes your full name, address, phone number, fax number and email address. 

We store your personal information in order to maintain a record of your instructions to us and to continue providing the Services you requested. For example, we maintain a record of the person instructing us to file a trade mark application. The Services that we provide can continue for a significant number of years, such as a trade mark, which may be registered for 10 years at a time. Even if those Services lapse or are discontinued, we continue to store personal information in order to maintain historical records of our instructions and the reasons for our actions.

Payment information We collect relates to your credit card information and is collected in order for you to pay for the Services you have requested. Your payment information is provided to the operator of our payment gateway.

Our related companies

Information We collect may be provided to our related companies in order to provide you the Service. To that extent, the information may be transmitted outside outside your country, for example, to our servers located elsewhere in the world. In all cases, we take the same care to protect your information as if it had remained within your country.

Personal information third parties give us about You

We may collect information about You from third parties, such as correspondence from the relevant trade marks office in relation to your trade mark application.  We store and process that information in order to provide our Services to you.

Website information (including cookies)

Our website uses cookies and other encoding techniques in order to provide functionality to you, such as account information and to assist with processing.  These techniques typically involve Our webserver sending Your browser an encoded message, which is then returned to our webserver when you next perform an action.  We may also send you an encoded link via email which, when clicked on will automatically take you to your account or partly processed information.  You should treat any such link sent to you with the same security and confidentiality as a password.

We sometimes also use cookies or other encoding techniques in order to undertake website usage analysis.  Our webservers (as is typical with all webservers) register the type of web browser you are using and your IP address when you access our website.

Your information may be submitted to public databases in order to provide the Services

As part of some of Our Services we are required to submit Your information to public databases.  For example, each trade marks office requires that a certain amount of personal information be provided as part of a trade mark application.  In all cases, that information, together with the details of your application, will be made available on a public register of applications.  Accordingly we will not be able to control how members of the public may use the information made available on these publicly accessible registers. 

Further, where we access third party databases, websites or information, those third parties may track such accesses and may be able to determine certain information from our access.  Such information may include Your identity, depending on the nature of our access to provide the Services.

Other uses

If you contact us we will use your personal information to reply to you.

We may use your information to measure your experience of Our Services, changes to our Services and to inform You of new services that we believe will interest You. If You do not wish to receive email notices or other communications from Us regarding additional products and services, please contact us on and request to opt-out.

We may use Your information in statistical form to analyze application preferences. We may also use information We collect in an aggregate manner and share that information with third parties.

We may use your email communications with Us to analyze customer service issues as a way of identifying potential improvements for Our products and services.

We may use your IP address to contact your Internet Service Provider to let you know of any issues where we believe this is reasonably necessary to protect against denial of service, fraud, spam and credit card misuse.

Disclosure of Your information to third parties

Third party service providers

In order to provide Our Services it is necessary to share Your personal information with third party service providers, some of which may be located overseas. For example, our payment gateway provider may use servers overseas in order to process payment information. Also, trade mark registries may use servers overseas to process and store trade mark information.

Our relationships with such third party service providers is governed by Our contracts with them. Those service providers are required to hold your personal information strictly confidential.

Accuracy and Updates to Your personal information

You may access and update the personal information we collect at any time by contacting us at

Deleting or obtaining a copy of your personal information

You may obtain a copy of the personal information we keep by making a request to We may refuse your request to obtain access to such information where we are legally permitted to do so. We will delete your personal information on request where it is no longer required by us for any legitimate purpose, including for establishment, exercise or defence of legal claims.


It is important to Us that Your personal information be kept secure.  However, the transfer of information across any media may involve a certain degree of risk, and the Internet is no different.  Our computer systems use a range of security technology. It goes without saying that personal information you provide to us as part of an application for registration will be provided to the third party registry operator and included on public databases, which is not secure.

You can also use simple precautions to help protect Your security, such as protecting against the unauthorised use of your username or password or other authentication id.

Changes to Our Privacy Policy

We may update this privacy policy from time to time. You should check this privacy policy from time to time to see if We have made any changes to it.

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Copyright 2008 - 2021 Applied Marks Pty Ltd (ACN 134 698 249). All rights reserved. Terms of Service, Privacy Policy and Acceptable Use Policy.